Why Air-Roasting is Better

Air-roasting gives us an amazing level of control over the roasting environment, which has allowed us to meticulously fine-tune our roast profiles in a way that is simply not possible with traditional drum roasting. The result is beautiful, consistent coffees crafted from the best beans found worldwide.

Here are our top 3 reasons why air-roasted coffee is just better:

1. Quality You Can Taste

We can control immediate fine changes in temperature (either up or down) within our air-roasting chamber, which is how we develop all the nuances and subtle flavors in our beans.

That means a smoother, more consistent flavor profile without the bitterness and acidity that comes from uneven heating or burning from a traditional drum.

Loring S15 Falcon Roaster Closeup

2. Consistent Flavor

Our closed-loop roasting system isolates the roast chamber from outside air, creating a consistent internal atmosphere. This ensures identical roast conditions every time, regardless of external temperature, humidity, or pressure, leading to consistent flavor development with every roast.

3. Huge Energy Savings

This roasting process is the most eco-friendly to date, reducing energy consumption and greenhouse gas emissions by up to 80% compared to conventional systems. We eliminate the need for an afterburner, which typically uses 400% more fuel than the roaster. Instead, our single pressurized burner roasts the coffee and incinerates smoke and odor, achieving significant energy savings.